Main Street
Keeps Receipts.
Main Street
Majority
In 2026, the most credible messengers on affordability aren’t pundits. They’re small business owners living it every day.
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Main Street Action builds and deploys a bench of small business validators, trusted voices rooted in their communities, across key battleground states and districts. These leaders make complex economic issues legible, showing how rising healthcare costs, unaffordable childcare, and corporate concentration actually hit people where they live and work.
These validators do not just tell stories. They create permission structures. In local media, on social platforms, and in their own businesses, they make it easier for voters in contested races to hear, trust, and act on economic arguments that might otherwise get filtered out.
We deploy this validator infrastructure where it matters most, shaping narratives in competitive districts, holding lawmakers accountable for their votes, and influencing the outcomes of the races that will decide the direction of the economy.
battleground Plan 2026
Small business owners are the most trusted voices
in their communities and the most underused in Democratic politics.
The Main Street Majority Program deploys
them as a coordinated, year-round persuasion force
across the battlegrounds that decide elections.
Read the plan here.
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WI_03 (Western Wisconsin)
IA_01 (SE Iowa)
IA_02 (NW Iowa)
IA_03 (Central and SW Iowa)
MI_10 (Detroit Suburbs)
VA_02 (Virginia Beach)
MN_02 (Northfield and South of the Twin Cities)
MN_01 (Rochester)
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Iowa
Minnesota
North Carolina
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Wisconsin Governor
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Wisconsin State Assembly and Senate
AD88
AD54
AD51
AD61
AD21
SD17
SD05
Missing Messengers:
Black & Brown Businesses (B3)
Black and brown small business owners are among the most trusted voices in American life and among the least deployed in Democratic politics. The B3 Corps changes that, organizing them as a coordinated civic force to close the turnout gap in the communities that decide elections. Learn more here and watch our ad with Forward Majority, featuring B3 lead, Angie Boyd.
Why Small Business?
They're the most trusted constituency in America that no one's tried to organize in earnest. They make affordability real. And they're rooted voices with real skin in the game.
Cross-partisan credibility — Main Street voices land with progressives, independents, and conservatives alike.
Built-in reach — They talk to hundreds of customers a week, manage venues perfect for meaningful convening, and nurture relationships with local media.
Hardwired urgency — They're living the policy impact on payroll, rent, healthcare, and community well-being.
But not every business owner starts in the same place. Some are ready to tell their story to a reporter. Some will host a candidate forum. Some will knock on doors. Some just need a reason to show up. That's why the Main Street Majority program meets validators where they are with a clear ladder of engagement that moves business owners from awareness to advocacy to action, at whatever pace fits their lives and their community.
In the News
We Fight Together
Trump’s agenda is steamrolling working families—slashing health care, gutting economic protections, and handing power to the ultra-rich. But there’s one thing standing in the way: an organized Main Street.
If you believe in the power of homegrown organizing to protect our democracy and our economy, register to vote below—make your voice count.